I would like to showcase the work I did to reach the final design for this particular logo.
We will go through these steps:
We will go through these steps:
1. Introduction and a simple presentation of the entire effort
2. A few concepts that were good, but not quite good enough
3. An idea which consumed time, but was a dead end
4. The winning concept and its iterations
5. The final product
The company for which I designed it is called QueueCat and it provides software as a service. The software in itself is a user queueing solution which helps businesses by guaranteeing service availability in traffic heavy situations.
The guys wanted a logo that was a bit playful, since the service is so "techy".
First up - a bird's eye view of all the stages it went through just to gauge the size of the effort. Put a lot of time into this one, not gonna lie.
The company for which I designed it is called QueueCat and it provides software as a service. The software in itself is a user queueing solution which helps businesses by guaranteeing service availability in traffic heavy situations.
The guys wanted a logo that was a bit playful, since the service is so "techy".
First up - a bird's eye view of all the stages it went through just to gauge the size of the effort. Put a lot of time into this one, not gonna lie.
Some of the first concepts did embody a playful spirit and included a cute cat silhouette, doing things around the letters from the name. But we concluded that these were better as standalone illustrations that would serve well on a presentation or on a website, they are too generic to serve as a logo. I even played around with circles and came to a "MasterCat" logo, just for fun.
I then took an abstract approach to it, working with proportions, transitive sizing and boolean operations to create a symbol out of the initials. Sounds fancy, but it's simple, let me explain: if you look at the circle in the center, it's diameter is the same size as the stroke of the letters. Also, four of those circles make the size of the side of the square, which when angled and subtracted, leaves behind the C shape. The colors are of course high contrast in the images on the left, so I would work easier in a high-vis envirnonment. This is part of the process. I usually add the proper colors last. I abandoned this idea, without going into the polishing phase, as even if it's not generic, it's not very aestethically pleasing and as a designer, you need to know when to stop wasting time on something.
There were of course, a bunch of other failed sketches and ideas that just didn't make it. But after enough drawing, erasing then drawing again, the winning idea came to mind. I just merged the concept of a queue with an image of a cat, creating a loooong animal. This was no easy endeavor, as I had to do full custom lettering by hand. The concept was great, but I needed to make good on the illustration part. I even explored different possibilities regarding the facing of the cat. By far the hardest part in drawing this was keeping spacing consistent in between the letters as well as between elements that form each letter.
After enough polishing and going back and forth with the company (please read as "agile illustration") the final version was ready. Without further ado, here is a logo into which I put a lot of work.
